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• JPEG - Joint Photographic Experts Group (JPEG), pronounced "jaypeg", is a graphics format which displays photographs and graphic images with millions of colours. Great for photos, but graphics in the GIF format are still the preferred standard for web sites.
• Affiliate Marketing - Type of Internet marketing that allows web sites to share traffic and revenue using banner and text advertisements. Merchants who sell goods and services online pay commissions to website owners (affiliates) for referring sales or leads to their site. Contrary to "pure" advertising, with affiliate marketing merchants only pay for results (leads or sales).
• Cash Flow - the transfer of monies into and out of an enterprise.
• Wholesale Sales Method - selling to distributors at significantly discounted prices who in turn sell to full service or self service retail outlets.
• Shopping Cart Program - Software used to aid customers when ordering a number of products/services from a merchants web site.

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• Search Engine Optimization (SEO) - The act of designing a web site such that Search Engines rank the website high in search results.
• Action Tags - Post-event tags for the Atlas ad serving system
• CPM (Cost Per Thousand) - Standard metric used to calculate the relative cost of advertising. It stands for the "cost per 1000 impressions". For every 1000 times an ad is shown, you are paid a certain amount of money.
• Impressions (Ad Views) - Number of times an ad banner is downloaded and presumably seen by visitors.
• Conversion Rate - percentage of clicks that result in a commissionable activity (sale or lead).

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• Pay per Click (PPC) - This is a method of advertising where advertisers pay a given amount each click of their advertisement.
• Frequency Cap - Term referring to a limit on the number of times a given ad will be shown to a visitor from a web site. Website utilizing ads from an advertiser with a frequency cap of two would show their ad only two times to each visitor and no more. After the frequency cap is exhausted other ads would have to be shown.
• Business Services - services offered to commercial enterprises, such as: equipment maintenance, supplying of part time personnel, engineering, design and management consulting, etc.
• Pop-up - A type of advertisement that is automatically displayed in a second smaller browser window upon loading or unloading a normal web page. Pop ups advertisements tend to cost advertisers more since their visibility is higher but are often considered annoying by web site visitors since they are considered obtrusive
• Cost of Sales - the cost of goods plus the expenses involved in selling and delivering the product or service.

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• CPA - Cost per action (CPA) is one of the online payment models by which advertisers pays for every action (sale or registration) completed as a result of a visitor clicking on their advertisement. Prices typically range from œ1 to œ25 or if a percentage of a sale 5% to 25%. This is an ideal method of payment for advertisers who want to guarantee only the number of customers generated as a result of an advertisement.
• Net Worth - assets minus liabilities.
• Affiliate Information Page - a page or pages on your web site that explains clearly and concisely what your affiliate program is all about.
• Ad Views - Number of times an ad banner is downloaded and presumably seen by visitors.
• Pay-Per-Sale - Program where an affiliate receives a commission for each sale of a product or service that they refer to a merchant's web site.

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• Full Service Retail Sales Method - selling from a sales outlet directly to the end user at retail prices with sales personnel who can explain the purpose and value of the product or service.
• Search Engine Position - A sites search engine position is whereabouts on the results the site comes when a searcher enters common terms that relate to the web sites content/business.
• Affiliate Network - Company that is involved in recruiting merchants and recruiting affiliates for those merchants. Affiliate networks track affiliates, handle sending out the checks to affiliates, provide other necessary support both to affiliates and merchants.
• clickTAG - A variable which is placed within a Flash file in place of an actual URL, in order to allow the ad server to use its own tracking URL.
• GIF - The graphical interchange format (GIF) is a graphical file extension. Most banner advertisements are created in the GIF format. More popular than the JPEG format.

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• Lead-to-Application - The percentage of leads that result in applications.
• Current Assets - Assets that can be converted quickly to cash.
• Beyond Banner Tracers - Beyond Banner Tracer is the proprietary name for Tracer Tags in Bluestreak ION ad server system. A BBT tag is a specific type of HTML tag that is used to track the activities of users that visit a given web page. The BBT tag consists of an HTML image element and source attribute (), which defines the location of a graphic file and requests a creative. BBT tags request a 1x1 pixel GIF from the ad servers.
• Charge Back - Incomplete sales transaction (i.e. merchandise is purchased and then returned) that results in an affiliate commission deduction.
• Click & Bye - refers to the process of an affiliate losing the visitor to the merchant's site once they click on a merchant's banner or text link.

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• Equity - a percentage ownership of an enterprise, usually in the form of stock.
• Post Click - An action performed by a user in a web page that contains Spotlight, BBT or Webprint tags, where the visit is a result of having clicked on an ad. The user must have clicked an ad served by the ad server which created the tags to access the advertiser's web site and then perform an activity for it to be counted as a post-click activity.
• Collateral - assets that can be pledged to guarantee a loan.
• Contextual Link - integration of affiliate links with related text.
• clickTAG - A variable which is placed within a Flash file in place of an actual URL, in order to allow the ad server to use its own tracking URL.

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• Lead - A lead is information that may be used to generate a sale later on. This is normally a request for a quote, the ordering of a brochure or the completion of a questionnaire.
• Beyond Banner Tracers - Beyond Banner Tracer is the proprietary name for Tracer Tags in Bluestreak ION ad server system. A BBT tag is a specific type of HTML tag that is used to track the activities of users that visit a given web page. The BBT tag consists of an HTML image element and source attribute (), which defines the location of a graphic file and requests a creative. BBT tags request a 1x1 pixel GIF from the ad servers.
• Contextual Link - integration of affiliate links with related text.
• Long Term Liabilities - all debts that are not current liabilities, that is, debts that are not due until at least one calendar year in the future.
• Product Comparison Advertising - a "product comparison" ad compares the features of your product or service with those of one or more competitive products or services with the intent of showing yours to be more feature rich than the competition.

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Mastering Google AdWords - Optimization of Google AdWords Campaigns.

Money On The Web - Online Source for Money-Making Opportunities.

Did you know?

• JPEG - Joint Photographic Experts Group (JPEG), pronounced "jaypeg", is a graphics format which displays photographs and graphic images with millions of colours. Great for photos, but graphics in the GIF format are still the preferred standard for web sites.
• Business to Business - A business model for business on Internet. Popularly called as B2B, it includes ecommerce transaction between two business organizations.
• Click Command - A line of HTML that is generated and included in the HTML tags. This HTML replaces the href attribute in the destination web address for a creative. A click command is used to track clicks on certain types of rich media, such as HTML, and on text-link ads.
• Links - A link is any form of getting the visitor to visit a merchants web site. This is normally in the form of a graphical banner or text link.
• Income Statement - (sometimes called Profit & Loss statement) a statement of revenues and expenses.

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• Secure Site - An environment in which cryptographic protocols are used to prevent unauthorized people from seeing the confidential information that is transferred between a user?s computer and the web site. A secure server environment also protects the server against intrusion. Secure server environments are commonly used for e-commerce, online banking, online stock trading, and other financial transactions on the web. Most confirmation pages are hosted on secure servers as they will contain information about the transaction. You can tell a secure connection from an insecure one, by the address of https:// and normally a ?padlock? icon on the status bar at the bottom of the browser.
• Application-to-Closed Loan - The percentage of loan applications that result in closed loans.
• Network - Group of computers or devices connected with each other. A network is used to transfer data within the devices.
• Reach - The number of unique visitors that visited a site over the course of the reporting period, expressed as a percent of the universe for the demographic category. Also called unduplicated audience.Redirects when used in reference to online advertising, one server assigning an ad-serving or ad-targeting function to another server, often operated by a third company. For instance, a Web publisher's ad management server might re-direct to a third-party hired by an advertiser to distribute its ads to target customers; and then another re-direct to a "rich media" provider might also occur if streaming video were involved before the ad is finally delivered to the consumer.
• Self-Service Retail Sales Method - selling from a sales outlet directly to the end user, usually at prices lower than full retail price. There are usually no sales personnel to explain the purpose and value of the product or service.

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• Payment Level - Affiliate Payment Levels are an excellent way of giving your best affiliates bigger commissions or longer tracking periods. They work by automatically promoting good affiliates who meet targets you set to higher levels.
• Session - Term for a unique visitor per unit of time. A 12 hour unique session is a unique visitor in 12 hours, if the same visitor returns to a given site more than once in 12 hours, he would still only be counted once.
• Distribution Channel - the path your product follows to be delivered to the end user. This may be through distributors, retail outlets, self service outlets, vending machines, telephone sales, direct mail sales, etc.
• Hybrid Model - affiliate commission model that combines payment options (i.e. CPC & CPA).
• Impersonal Service at Customer's Site - this service usually involves working with the customer's property and seldom deals with factors that the customer deems confidential. Examples of this type of service would be: lawn service, typewriter repair, office cleaning, trucking service, etc.

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Did you know?

• Traffic - Traffic to a web site is essentially a measure of the number of visitors a website has during a set period. Website traffic can be increased through things like affiliate marketing and search engine positioning.
• Impersonal Service at Servicer's Site - this service usually involves working with the customer's property and seldom deals with factors that the customer deems confidential. The service is traditionally provided at the servicer's enterprise. Examples of this type of service would be: auto mechanic, TV repair, etc.
• Income Statement - (sometimes called Profit & Loss statement) a statement of revenues and expenses.
• Spawing Popups (multiple popups) - When popup script generates several popups at the same time or one popup window after another.
• Profit Margin - total revenues less total expenses

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• Affiliate Marketing - Type of Internet marketing that allows web sites to share traffic and revenue using banner and text advertisements. Merchants who sell goods and services online pay commissions to website owners (affiliates) for referring sales or leads to their site. Contrary to "pure" advertising, with affiliate marketing merchants only pay for results (leads or sales).
• Full Service Retail Sales Method - selling from a sales outlet directly to the end user at retail prices with sales personnel who can explain the purpose and value of the product or service.
• Supplies Goods - production support products that will not become a part of the purchaser's end product. Examples are drill bits, machine lubricants, wiping rags, etching chemicals, pencils, paper, paper clips, etc.
• CPA (Cost Per Action) - cost metric for each time a commissionable action takes place.
• Impersonal Service, Volume - this type of service is usually designed such that the same service will satisfy the needs of all customers. It is often the case that the servicer and the customer never meet. Examples of this type of service would be: classified ads, storage lockers, money changers, etc.

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• Direct Sales Method - selling direct to the end user with promotional efforts using advertising, direct mail or telephone sales.
• Frequency Cap - Term referring to a limit on the number of times a given ad will be shown to a visitor from a web site. Website utilizing ads from an advertiser with a frequency cap of two would show their ad only two times to each visitor and no more. After the frequency cap is exhausted other ads would have to be shown.
• Two-tier - affiliate marketing model that allows affiliates to sign up additional affiliates below themselves, so that when the second tier affiliates earn a commission, the affiliate above them also receives a commission. Two-tier affiliate marketing is also known as MLM (Multilevel Marketing).
• WYSIWYG - "What You See is What You Get" is a feature of an editor. Such editors show the exact appearance of the desired output while you are creating the document or a web page.
• Sale - A sale is any purchase made on a merchants web site.

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• Recurring Fees - Term for fees that are billed each and every month.
• Click-Through Rate - The percentage of impressions that result in a visitor clicking on a specific advertisement.
• Direct Referrals - People whom you directly refer to affiliate program.
• Paid Ads - The Search Engine results that are paid to be placed when a word is searched. They are usually placed in specified locations around the "organic search" results.
• Mini-site - prefabricated HTML page for affiliates that displays new or specialized products with integrated affiliate links.

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• Net 60 (30, 40, 90....) - Affiliate program pays 60 days after the month.
• Merchant Bank - The bank that holds the merchant account. When someone buys a product and/or service from a merchant, the merchant bank will place the needed funds into a merchant account in exchange for the right to collect the debt that is owned by the purchasing consumer.
• Specialty Goods - goods that appeal to a large segment of the buying public and are considered "special" enough that the consumer will specifically ask for the product. For instance, if you invented a cigarette that tasted good and was also proven to be good for your health, people would probably ask for the "healthy cigarette" (even if they didn't know the name). The type of product is not the issue, but rather whether the product is "special" enough that the consumers will "seek it out."
• Lifetime Value of a Customer - the amount of sales in dollars that a customer in his lifetime will spend with a particular company.
• Duplicate Commissions - A duplicate commission is a commission that has appeared on the merchant control panel more than once, normally due to a visitor refreshing the confirmation/thank-you page.

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Did you know?

• Paid Ads - The Search Engine results that are paid to be placed when a word is searched. They are usually placed in specified locations around the "organic search" results.
• Merchant - Company that markets and sells goods or services online. Merchants establish affiliate programs to get consumers to purchase a product, register for a service, fill out a form, or visit a Web site.
• Order Reference - This is whatever the merchant uses as a unique reference for the sales/leads on their web site.
• Residual Income (also residual or life time commission) - Programs that pay affiliates not just for the first sale referred by affiliate, but also for all additional sales made at the merchant's site over the life of the customer.
• Buy - An ambiguous term, this can refer to a complete campaign, the set of placements belonging to one site within a campaign, or a particular site placement.

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Did you know?

• EPC - Eggs Per Chicken
• ROAS - stands for 'Return on Advertising Spending'. This is the amount of revenue generated for every dollar spent on advertising. For instance, a ROAS of $1 means you're generating $1 in sales for every $1 in advertising spend, and a ROAS of $5 means you generate $5 in sales for every $1 in spending.
• FTP - File Transfer Protocol (FTP). A globally accepted set of rules used while transferring files from one computer to another computer of a network or Internet.
• Standard Tags - Basic ad code tags, consisting of a simple image and click-through call. These tags can only be used to serve basic gif or jpeg images; they cannot be used for Rich Media of any description.
• Script - Files that initiate routines like generating Web pages dynamically in response to user input.

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Did you know?

• Domain Name - A domain name is the friendly name that we use to get to a web site, for instance www.mysite.com
• Cost of Sales - the cost of goods plus the expenses involved in selling and delivering the product or service.
• Recurring Fees - Term for fees that are billed each and every month.
• Tags - An HTML command, embedded in the text of an HTML document, that describes the document?s logical structure and behavior and determines how the file is displayed in browsers. These tags send the request for an ad to the ad servers.
• Cost per Sale - The commission structure where the merchant pays an affiliate a percentage or flat fee for a sale of a product or service to a customer referred to the merchant's site.

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